Ask The Spine Guy
Thank you for sharing the full structure. I want this proposal to make one thing easy to verify: whether I have understood the website you have in mind, how I would build it, what you will be able to manage yourself, and exactly what the fixed fee and timeline cover.
Two roles, one clear experience.
I understand this as more than a private-practice brochure site. It needs to work as a permanent professional website and, at the same time, as an educational platform that can keep growing as you publish new Ask The Spine Guy videos.
Private neurosurgical practice
Your professional background, conditions, treatments, patient information, clinics, consent documents, reviews, medico-legal work and consultation pathways need to be easy to find and reassuring to read.
Ask The Spine Guy content platform
You should be able to publish a new video yourself in a few simple fields, and the website should automatically place that video in the relevant areas without you needing to rebuild pages.
How I see the overall build
Approximately 14 main pages and 40–45 URLs in total, with reusable structures doing the heavy lifting for conditions, treatments and video pages. That gives the site consistency, keeps the build efficient, and makes future updates far easier.
A simple front end, with a strong structure behind it.
The navigation should stay clean even though the website contains a lot of information. I would keep the main menu focused, then use well-structured overview pages, related-content links and reusable templates to make the deeper content easy to explore.
Brand introduction, latest videos, symptom pathways, key sections, reviews and consultation CTA.
Simple general-question submission with approval before anything is used publicly.
Patient-friendly overview plus reusable condition pages grouped by spinal region and diagnosis.
Overview plus reusable procedure pages explaining options, benefits, risks, alternatives and recovery.
The main Ask The Spine Guy library, with categories, related content and individual URLs.
Training, qualifications, appointments, interests, associations, research, publications, teaching, media and CV.
Hospitals, addresses, maps, booking information, relevant links and editable secretary details.
Consultation, surgery preparation, medication, recovery, driving, work, exercise, follow-up and urgent-help guidance.
Procedure-based library for PDFs and external resources, with links/files you can replace yourself.
Selected genuine experiences with links to Doctify, I Want Great Care, Google where appropriate and other approved platforms.
Clinical negligence, injury, causation, prognosis, complications, standard of care, reports, court work and instructions.
NHS, private consultations, second opinions, imaging review, locations, process and fee/insurance guidance where required.
Every condition page
- What it is and common symptoms
- Diagnosis and non-surgical treatment
- When surgery may be considered
- Treatment options, risks and recovery
- FAQs and relevant patient information
- Related Ask The Spine Guy videos
- Book a Consultation CTA
Every treatment page
- Clear, patient-friendly explanation of the procedure
- Why it may be considered
- Alternatives and non-surgical context where relevant
- Potential benefits and risks
- Recovery expectations
- Related condition pages and videos
- Book a Consultation CTA
The part I would make deliberately simple for you.
The permanent website is built and populated once. The ongoing video content should not create ongoing developer dependency. The CMS will be designed so publishing a new answer feels closer to filling in a short form than editing a website.
Publishing a new video
You log in, complete a small set of fields, and publish.
Add video
Add question / title
Paste YouTube or Vimeo link
Select category
Add short description
Choose related condition / treatment
Publish
The relevant website areas update automatically
Video automation
Each published video gets its own URL, appears in the Videos library, can be filtered by category, and can be pulled automatically into related condition/treatment pages. The homepage will show the latest 3–6 videos automatically.
Questions remain controlled
The Ask a Question form sends submissions privately for your review. Nothing appears publicly unless you choose to turn that question into future content.
Documents and links stay editable
You will be able to replace consent PDFs, update external patient-information links, change basic resource links and update secretary contact details without rebuilding pages.
Professional without feeling like a hospital website.
I would keep the visual language premium, calm and approachable: strong typography, generous white space, excellent photography of you, purposeful supporting visuals, and clear pathways for patients who may already feel anxious or overwhelmed.
Visual direction
Modern, clean and spacious. Minimal blue, no generic medical-template feel, no clutter, and no stock imagery unless it genuinely supports the narrative.
Mobile first
Navigation, page hierarchy, tap targets, video layouts, forms and long-form patient pages will be intentionally refined for phones, tablets and desktop screens.
Easy navigation
Overview pages, internal links, related content and consistent calls to action will keep the deeper 40–45 URL structure simple to explore.
Medical-information boundaries
Ask a Question will clearly state that it is for general information and not individual medical advice. Content will avoid unsupported outcome claims.
Privacy-first forms
Forms will be kept focused on what is genuinely needed. Public reviews and private feedback will remain clearly separated rather than being treated as the same workflow.
Approved destinations
Professional associations, hospitals, review platforms, patient resources and social channels can be linked clearly without distracting from the main patient journey.
SEO foundations included
- Clean page URLs and heading hierarchy
- Page titles and meta descriptions
- Descriptive image alt text
- Internal linking between related conditions, treatments and videos
- Sitemap/indexing setup and Google Search Console connection
- Basic structured data where appropriate
Performance & accessibility checks
- Responsive QA on desktop, tablet and mobile
- Image/video delivery kept efficient
- Readable contrast and comfortable text sizing
- Usable buttons, forms and tap targets
- Descriptive form labels and sensible keyboard behaviour
- Broken-link and form-submission testing before launch
3–4 weeks from kickoff.
The schedule assumes the main copy, professional information, photography and PDFs are available as the relevant sections are built. Reusable templates let us move quickly without compromising consistency.
Structure, visual direction & homepage
Confirm information architecture, navigation, typography, colour direction, reusable components and the homepage experience. This becomes the visual approval point before the rest of the build is scaled.
Core permanent pages
Build About, Clinics, Patient Information, Reviews, Medico-Legal, Book a Consultation, Ask a Question and the main Conditions/Treatments structures.
Reusable pages, CMS & content linking
Populate reusable condition/treatment pages, configure Videos CMS, categories, related-content connections, consent/download library and editable links.
Mobile refinement, SEO, QA & handover
Finish responsive tuning, metadata, indexing setup, testing, form checks, final content review, domain connection and the handover walkthrough.
One fixed fee for the complete build.
This covers the full website structure described above, the reusable condition and treatment framework, video CMS, question workflow, patient resources, responsive development, basic SEO, testing and handover.
Included
- Wix Editor responsive website build
- Approx. 14 main pages / 40–45 total URLs
- Reusable condition and treatment templates
- Permanent-page population from the content you provide
- Video CMS and automated related-content display
- Ask a Question submission workflow
- Consent/PDF library and editable external links
- Reviews, clinics, medico-legal and consultation pages
- Basic SEO, mobile QA, testing and launch setup
- Handover walkthrough so you can manage ongoing content
Outside the fixed build
- Writing medical copy from scratch
- Medical, legal or regulatory advice
- Professional photography or video production
- Third-party platform subscriptions or paid app fees
- Major new functionality added after the agreed scope
- Ongoing content publishing after handover
Payment structure
You mentioned preferring a fixed fee with payment closely tied to completion and satisfaction. I am happy to keep the majority of the project value at the final approval stage.
| Stage | Amount | Released when |
|---|---|---|
| Visual direction approval | $440 (20%) | Homepage, structure and design system approved |
| Core build & CMS approval | $660 (30%) | Core pages, reusable templates and CMS demonstrated |
| Final completion | $1,100 (50%) | Responsive QA, testing, final revisions and handover completed |
You should not need me for routine updates.
The point of the CMS is to give you control after launch. I will keep the editing experience practical and document the parts you are most likely to use.
Video publishing
Add, edit, categorise and connect new videos to related conditions and treatments.
Questions
Review/remove submitted questions and decide which ones become future educational content.
Resources
Replace PDFs, update external resource links and maintain the consent/document library.
Basic details
Update clinic information, secretary contact details, social links and other routine content.
Ownership & access
The finished Wix Editor website remains in your Wix account with owner/admin access and no mandatory maintenance arrangement with me.
Walkthrough
A practical handover session/recording will show exactly how to manage the CMS areas you will use most often.
If this matches how you see Ask The Spine Guy, then I am ready to build it that way.
The website should make complex spine information feel easier to understand, give you a professional long-term private-practice presence, and let the educational side keep growing without turning routine updates into a development task.
Muntaha